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Family-Owned · Sunset Beach

Our Story

A coastal landmark for over 50 years — and still run like a neighborhood spot.

J. King Neptunes on Pacific Coast Highway in Sunset Beach
On Pacific Coast Highway, Sunset Beach — since the day we opened.

J. King Neptunes has anchored the Sunset Beach waterfront for over half a century — a family-owned spot that’s equal parts lively dive-bar energy, cozy dining booths, and a true sense of community.

It’s an all-American menu built on fresh seafood and hearty portions at honest prices. Entrées come the way they should — with soup or salad, fresh bread, a choice of potato or rice, and steamed vegetables. Regulars come back for the legendary fresh Alaskan king crab legs, the award-winning New England clam chowder, slow-cooked ribs, juicy steaks, and what might be the best beach burgers in town.

Behind the bar, award-winning bartenders pour original cocktails alongside a deep list of beer, wine, and spirits. There’s live music several nights a week and the game on every screen. No reservations, no fuss — walk in, grab a booth, and stay a while.

50+ Years on the Sand
Family Owned & Run
Live Music & Sports
Award Winning Bar